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Research awards

2020 Ranked in the top 2% of scientists in Marketing according to Stanford study.

2019 Professor honoris causa, Universidad del Pacifico, Lima, Peru.

2016 Winner Outstanding Contribution to the Case Method, awarded by the CaseCentre.

2015 La Londe Conference: Best Paper award for "Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions," (with Yann Cornil). 

2014 Journal of Consumer Research best article award, for “Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers”, which appeared in the June 2011 issue (co-authored with Nailya Ordabayeva). Download here.

2014 Institut Benjamin Delessert, Prix projet de recherche (with Yann Cornil).

2012 O’Dell award for the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice (“Is Obesity Caused by Calorie Underestimation?" Download here).

2010 Journal of Consumer Research best article award for “The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions” which appeared in 2007 (with Brian Wansink).Download here.

Twice finalist for the Marketing Science Institute/H. Paul Root Award for the best paper published in the Journal of Marketing ("Does In-Store Marketing Work?" download here and "Do Intentions Really Predict Behavior?" download here).

Stellner Distinguished Scholar Award, University of Illinois at Urbana-Champaign.

Member of the editorial review boards of Journal of Consumer Research (2007-present, Associate Editor: 2009-2011), Journal of Marketing (2005-2009 and 2011-present), Journal of Marketing Research (2014-present), Journal of Consumer Psychology (2012-present), Appetite (2017-present), International Journal of Research in Marketing (2006-2009), and Recherche et Applications en Marketing (2001-present). Member of the Policy Board of Journal of the Association for Consumer Research.

HEC best PhD. dissertation award.

Teaching awards

MBA Elective Outstanding Teacher Award (among top three professors, every year).

#8 bestselling case author (out of 8,000) in 2016/2017 by the CaseCentre.

Winner, best MBA elective course teacher (July 2018, Fontainebleau).

Outstanding Case Teacher Award, the CaseCentre (2018).

Dominique Héau Award for Inspiring Education Excellence at INSEAD (2017).

Deans’ Commendation Award for MBA Teaching Excellence (received every year since its inception).

Case writing awards

Two cases included in the Case Centre’s Classic 2020 case collection: Unilever in Brazil and Renova paper.

Four times overall winner of the Global ecch case award:

  • "L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai”. Access the case website here.
  • "Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category". Access the case website here.
  • "Unilever in Brazil: Marketing Strategies for Low-Income Consumers". Access the case website here.
  • "Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry".

Twice winner of the Global ecch case award, marketing category:

  • "Unilever in Brazil: Marketing Strategies for Low-Income Consumers". Access the case website here.
  • "Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry".

Winner, AFM-CCMP best marketing case 

  • “L’Oréal in China” (2014). Access the case here.
  • “Who’s #1? INSEAD, Harvard, Wharton, LBS” (2018). Access the case here.

EFMD Case Writing Competition:

  • 2019: Winner, Entrepreneurship category for "The Carrot Rewards Wellness App: Innovating in the Behavior Change Market". Access the case here
  • 2005: Winner for “Unilever in Brazil: Marketing Strategies for Low-Income Consumers”.

Oikos Corporate Sustainability

  • Third prize for “Candy Crush? Aligning Health, Business, and Pleasure in the Chocolate Industry”. Access the press release here. Access the case here


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