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Drunk on vodka and marketing (INSEAD Knowledge 2017)
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Customers Notice When Products Shrink More Than When They Get Bigger (HBR USA, 2017)
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Why It’s So Hard to Reverse Food Supersizing (INSEAD Knowledge, 2017)
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The Reasons We Buy (and Eat) Too Much Food (HBR USA, 2016)
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For a Healthy Holiday and a Merry New Year, Listen to Epicurus (INSEAD Knowledge, 2016)
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Less size, more pleasure: Palatable anti-obesity solutions (Food Matters Live, 2016)
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How to Get People to Pay for Smaller Portions (INSEAD Knowledge, 2015)
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Customers Aren’t Very Good at Judging Product Sizing (HBR, 2015)
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The Customers Who Are Happy to Pay More for Less (HBR, 2015)
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Strategic Sizing: Making Customers Happier with Less (LinkedIn, longer version of HBR post, 2015)
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So, You Think Your Customers Understand Percentages? (INSEAD Knowledge, 2015)
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How Focusing on the Pleasure of Eating Can Reduce Obesity (INSEAD Knowledge, 2015)
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Can Big Food Help us Fight Obesity? (INSEAD alumni magazine, 2015)
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Overcoming Obesity: Can Big Food Help? (INSEAD Knowledge, 2014)
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Research…in Motion (my blog about my treadmill desk, INSEAD Knowledge 2014)
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Food Marketers On A Diet (Forbes 2013)
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Backing The Wrong Sports Team Can Make You Fat (Forbes 2013)
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Are you at risk of eating junk food after a defeat? Take the test and see if you are at risk of going from fan to fat!
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Can Food Marketers Not Make Us Fat? (Forbes 2012)
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Labelling, Packaging and Other Eating Enticements (INSEAD Knowlege 2012)
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Supersizing and downsizing: the impact of changing packaging and portion sizes on food consumption (INSEAD Knowledge 2008)
