Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne Université Behavioral Lab
Epicurean Nudging, Happier to Spend More on Less Food (my 2018 talk at TEDxINSEAD)
And here's a link to the transcript of my TEDxINSEAD talk.
Blog posts about food marketing and overeating
- Drunk on vodka and marketing (INSEAD Knowledge 2017)
- Customers Notice When Products Shrink More Than When They Get Bigger (HBR USA, 2017)
- Why It’s So Hard to Reverse Food Supersizing (INSEAD Knowledge, 2017)
- The Reasons We Buy (and Eat) Too Much Food (HBR USA, 2016)
- For a Healthy Holiday and a Merry New Year, Listen to Epicurus (INSEAD Knowledge, 2016)
- Less size, more pleasure: Palatable anti-obesity solutions (Food Matters Live, 2016)
- How to Get People to Pay for Smaller Portions (INSEAD Knowledge, 2015)
- Customers Aren’t Very Good at Judging Product Sizing (HBR, 2015)
- The Customers Who Are Happy to Pay More for Less (HBR, 2015)
- Strategic Sizing: Making Customers Happier with Less (LinkedIn, longer version of HBR post, 2015)
- So, You Think Your Customers Understand Percentages? (INSEAD Knowledge, 2015)
- How Focusing on the Pleasure of Eating Can Reduce Obesity (INSEAD Knowledge, 2015)
- Can Big Food Help us Fight Obesity? (INSEAD alumni magazine, 2015)
- Overcoming Obesity: Can Big Food Help? (INSEAD Knowledge, 2014)
- Research…in Motion (my blog about my treadmill desk, INSEAD Knowledge 2014)
- Food Marketers On A Diet (Forbes 2013)
- Backing The Wrong Sports Team Can Make You Fat (Forbes 2013)
- Are you at risk of eating junk food after a defeat? Take the test and see if you are at risk of going from fan to fat!
- Can Food Marketers Not Make Us Fat? (Forbes 2012)
- Labelling, Packaging and Other Eating Enticements (INSEAD Knowlege 2012)
- Supersizing and downsizing: the impact of changing packaging and portion sizes on food consumption (INSEAD Knowledge 2008)
Blogs en Français
- Boisson énergisante et alcool, un cocktail à risque...psychologique (The Conversation France 2017)
- Pourquoi les consommateurs ne voient pas les portions telles qu’elles sont (HBR France 2017)
- Consommation: pourquoi faut-il privilégier la qualité à la quantité? (HBR France 2016)
- Le plaisir, le nouvel allié pour la santé publique et l'agroalimentaire (Novembre 2014)
- Comment l’industrie agro-alimentaire peut contribuer à lutter contre l’obésité (octobre 2014)
- Le volume des portions, un enjeu de taille dans la lutte contre l’obésité (septembre 2014)
Blogs and articles about case writing
- Winning the Outstanding Contribution to the Case Method (2016).
- How heritage drives success of Chinese luxury brands (South China Morning Post, 2015)
- Solving Your Business Dilemma by Solving Other People’s Dilemmas (INSEAD Knowledge 2014)
- Decrypting The Secrets of Business Triumph (INSEAD Knowledge 2014)
- Support for educators from case authors (by Emma Simmons, casecentre 2014)
