Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne Université Behavioral Lab
Epicurean Nudging, Happier to Spend More on Less Food (TEDxINSEAD)
And here's a link to the transcript of my TEDxINSEAD talk.
Epicurean eater scale (test du mangeur épicurien)
- Available in English. Disponible en français: https://www.tinyurl.com/epicureaneater
Blog posts about food marketing and overeating
- Do Lab Studies Replicate in the Field? The Case of Simplified Nutrition Labels (BehavioralEconomics, October 2020).
- Happiness is a (Small) Piece of Cake (INSEAD Knowledge, May 2020)
- What’s Up Front? The True Influence of Nutrition Labels in Real Life (INSEAD Knowledge, May 2020)
- Epicurean Food Marketing:Aligning business and health by making eaters happier to spend more for less food (Sight & Life Magazine, 2020)
- Four ways foods claim to be 'healthy': Front-of-package claims can influence perceptions (Sight & Life Magazine, 2020)
- Seven ways restaurants can nudge people to eat more healthily (The Conversation 2019)
- Four ways foods claim to be healthy (INSEAD Knowledge 2019)
- Drunk on vodka and marketing (INSEAD Knowledge 2017)
- Customers notice when products shrink more than when they get bigger (HBR USA, 2017)
- Why it’s so hard to reverse food supersizing (INSEAD Knowledge, 2017)
- The reasons we buy (and eat) too much food (HBR USA, 2016)
- For a healthy holiday and a merry new year, listen to epicurus (INSEAD Knowledge, 2016)
- Less size, more pleasure: Palatable anti-obesity solutions (Food Matters Live, 2016)
- How to Get People to Pay for Smaller Portions (INSEAD Knowledge, 2015)
- Customers Aren’t Very Good at Judging Product Sizing (HBR, 2015)
- The Customers Who Are Happy to Pay More for Less (HBR, 2015)
- Strategic Sizing: Making Customers Happier with Less (LinkedIn, longer version of HBR post, 2015)
- So, You Think Your Customers Understand Percentages? (INSEAD Knowledge, 2015)
- How Focusing on the Pleasure of Eating Can Reduce Obesity (INSEAD Knowledge, 2015)
- Can Big Food Help us Fight Obesity? (INSEAD alumni magazine, 2015)
- Overcoming Obesity: Can Big Food Help? (INSEAD Knowledge, 2014)
- Research…in Motion (my blog about my treadmill desk, INSEAD Knowledge 2014)
- Food Marketers On A Diet (Forbes 2013)
- Backing The Wrong Sports Team Can Make You Fat (Forbes 2013)
- Are you at risk of eating junk food after a defeat? Take the test and see if you are at risk of going from fan to fat!
- Can Food Marketers Not Make Us Fat? (Forbes 2012)
- Labelling, Packaging and Other Eating Enticements (INSEAD Knowlege 2012)
- Supersizing and downsizing: the impact of changing packaging and portion sizes on food consumption (INSEAD Knowledge 2008)
Blogs en Français
- Télétravail : le nudge s’invite à l’heure du goûter (HBR France 2020)
- Pourquoi l’étiquetage nutritionnel ne fonctionne-t-il pas aussi bien dans la vie réelle ? (HBR France 2020)
- Collaborer pour promouvoir des comportements alimentaires plus sains (HBR France 2020)
- Marketing alimentaire : que nous apprennent vraiment les emballages ? (HBR France 2019)
- Sept façons pour les restaurants d’inciter les gens à mieux manger… sans en avoir l’air (The Conversation France 2019)
- Boisson énergisante et alcool, un cocktail à risque...psychologique (The Conversation France 2017)
- Pourquoi les consommateurs ne voient pas les portions telles qu’elles sont (HBR France 2017)
- Consommation: pourquoi faut-il privilégier la qualité à la quantité? (HBR France 2016)
- Le plaisir, le nouvel allié pour la santé publique et l'agroalimentaire (Novembre 2014)
- Comment l’industrie agro-alimentaire peut contribuer à lutter contre l’obésité (octobre 2014)
- Le volume des portions, un enjeu de taille dans la lutte contre l’obésité (septembre 2014)
Blogs and articles about case writing
- The case method in the time of remote teaching (2020).
- Winning the Outstanding Contribution to the Case Method (2016).
- How heritage drives success of Chinese luxury brands (South China Morning Post, 2015)
- Solving Your Business Dilemma by Solving Other People’s Dilemmas (INSEAD Knowledge 2014)
- Decrypting The Secrets of Business Triumph (INSEAD Knowledge 2014)
- Support for educators from case authors (by Emma Simmons, casecentre 2014)
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