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Hubert Gatignon
Claude Janssen Chaired Professor of Business Administration Emeritus and Emeritus Professor of Marketing

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration Emeritus at INSEAD and Emeritus Professor of Marketing. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles and the Habilitation à Diriger des Recherches from Université Paul Cézanne-Aix Marseille.

Hubert Gatignon’s research interests involve marketing strategy and especially innovation strategies, as well as international marketing strategy. His publications have appeared in: Communications Research, International Journal of Research in Marketing, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Consumer Research, Journal of International Business Studies, Journal of Law, Economics and Organization, Journal of Marketing, Journal of Marketing Behavior, Journal of Marketing Research, Management Science, Marketing Letters, Marketing Science, Planning Review, and in Strategic Management Journal. He has recently published a two volume book Making Innovation Last: Strategies for Sustained Growth (Palgrave-Macmillan) and Statistical Analysis of Management Data (Kluwer Academic Publishing).

He is also a co-author of MARKSTRAT: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System and COMPTRACK: A Competitive Tracking Software. He edited New Products and Services Development, 4 volumes (Sage) and co-edited The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.

Dr. Gatignon has been Editor-in-Chief of The International Journal of Research in Marketing (2000-2006) and of Recherche et Applications en Marketing (1998-2000), and Associate Editor of the Journal of Marketing Research (2006-2016).  He served on the editorial boards of: Journal of Business-to-Business Marketing, International Journal of Research in Marketing, Journal of Marketing, Marketing Letters, Marketing Science and Recherche et Applications en Marketing, Journal of International Business Studies and Journal of International Marketing. He has co-chaired the 1998 Informs Marketing Science Conference and has chaired several tracks of the American Marketing Association Winter Educators Conferences. He has been an Academic Trustee of the Marketing Science Institute and an Academic Trustee at AiMark (Center for Advanced International Marketing Knowledge).

Professor Gatignon served as Dean of Faculty at INSEAD (1995-2001), Dean of the PhD program at INSEAD (2001-2006), Chair of the Marketing area (2011-2014) and is a member of the board of Sorbonne Universités.


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