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Publications

RESEARCH UNDER REVIEW AND WORKING PAPERS

Aiqing Ling, Nathalie George, Baba Shiv, and Hilke Plassmann*(under review at Journal of Consumer Research), “Integrating Incidental Affect into Consumers Experiences: Dissociable Roles of Valence and Arousal in Affect Infusion Processes”. WP version available upon request.

Nina Mazar, Hilke Plassmann, Nicole Robaitaille, and Axel Linder (under review at Journal of Consumer Research), “Pain of Paying — a Metaphor Gone Literal: Evidence from Neural and Behavioral Science”. Dowload WP version here.

Liane Schmidt, Evelyn Medawar, Judith Aron-Wisnewski, Laurent Genser, Christine Poitou-Bernert, Karine Clement, and Hilke Plassmann* (2020), “The brain’s hedonic valuation system’s resting-state connectivity predicts weight loss and correlates with leptin”, WP version available here.

Hilke Plassmann, Daniela Schelski & Marie-Christine Simon (2020) “An interdisciplinary model of dietary decision-making and its control: The role of the gut microbiome for value-based decision-making”, (in preparation for WIRE Cognitive Science Series).

Aiqing Ling, Tobias Kalenscher, and Hilke Plassmann* (2019), “Terror-induced, Stressful Life Events Blunted Arousal Reactivity and Impaired Affect Integration in Subsequent Aesthetic Evaluations”, WP version available upon request.

Yann Cornil, Hilke Plassmann, Judtih Aron-Wisnewsky, Christine Poitou-Bernert, Karine Clément, and Pierre Chandon (2020), “The Bidirectional Effects of Biological and Environmental Interventions: Obesity, Weight-Loss Surgery, and Sensitivity to Food Marketing”, WP version available upon request.

Ratnalekha Viswanadham, Yann Cornil, Christine Poitou-Bernert, Pierre Chandon, Liane Schmidt, Michel Chabert, Judtih Aron-Wisnewsky, Karine Clément, and Hilke Plassmann* (2020), “The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study”, WP version available upon request.

Daniela Schelski, Dirk Scheele, Liane Schmidt, Bernd Weber & Hilke Plassmann* (2020), “Does Trust Play a Role for Expectancy Effects of Marketing Actions on Experienced Pleasantness? An Oxytocin Administration Study”, (WP version available upon request.

Liane Schmidt, Pierre Chandon, Mathias Pessiglione, and Hilke Plassmann* (2017): “Why does Red Bull “Give You Wings”? The Role of Incentive Motivation for Placebo Effects of Cognitive Enhancers on Cognitive Performance”, INSEAD Working Paper 2017/04/MKT. Dowload WP version here.

Beth Pavlicek, Cendri Hutcherson, and Hilke Plassmann (2013), “Are We What We Eat? Differences In Foods Preferences and Cognitive Regulation Ability between Lean and Overweight Individuals”, INSEAD Working Paper 2013/118/MKT. WP version available upon request.

PUBLISHED REFEREED JOURNAL ARTICLES

Gideon Nave, Amos Nadler, David Dubois, Colin Camerer, and Hilke Plassmann* (2018), “Single-Dose Testosterone Administration Increases Men’s Preference for Status Goods”, Nature Communications, 9, 2433. Download here.

Liane Schmidt, Anita Tusche, Nicolas Manoharan, Cendri Hutcherson, Todd Hare, and Hilke Plassmann* (2018), “Neuroanatomy of the vmPFC and dlPFC Predicts Individual Differences in Cognitive Regulation During Dietary Self-Control Across Regulation Strategies”, Journal of Neuroscience, 38(25), 5799-5806. Download here.

Uma Karmarkar and Hilke Plassmann (2017): “Consumer Neuroscience: Past, Present, and Future”, Organizational Research Methods, 34(3), 347–356. Download here.

Liane Schmidt, Claus Kullen, Bernd Weber, and Hilke Plassmann* (2017), “How Context Alters Value: How context alters value: The role of the brain’s valuation system for how price information change experienced taste pleasantness”, Scientific Reports, 7, 8098. Download here.

Hilke Plassmann and Milica Mormann (2017), “An Interdisciplinary Lens on Consciousness: The Consciousness Continuum and How to (Not) Study it in the Brain and the Gut, A Commentary on Williams and Poehlman”, Journal of Consumer Research, 44 (2), 258–265. Download here.

Agnieszka Tymula and Hilke Plassmann (2016) “Contextual Valuation”, Current Opinion in Neurobiology (invited paper for special issue on systems neuroscience), 40, 59-65. Download here.

Hilke Plassmann , Vinod Venkatraman, Scott Huettel, and Carolyn Yoon (2015), “Consumer Neuroscience: Applications, Challenges, and Possible Solutions”, Journal of Marketing Research, 52 (4), 427-435. Download here.

Hilke Plassmann and Bernd Weber (2015), “Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments”, Journal of Marketing Research, 52 (4), 493-510. Download here.

Cendri Hutcherson, Hilke Plassmann, James Gross, Antonio Rangel (2012), “Regulatory Self-Control Involves a Transfer of Behavioral Control from vmPFC to dlPFC Valuation Systems”, Journal of Neuroscience, 32 (39), 13543–13554. Download here.

Hilke Plassmann, Thomas Zoëga Ramsøy, Milica Milosavljevic (2012), “Branding the Brain – A Critical Review”, Journal of Consumer Psychology, 22 (1), 18–36. Download here.

Carolyn Yoon, Richard Gonzalez, Antoine Bechara, Gregory S. Berns, Alain Dagher, Laurette Dube, Scott Huettel, Joe Kable, Israel Liberzon, Hilke Plassmann, Ale Smidts, Charles Spence (2012), “Decision Neuroscience and Consumer Decision Making”, Marketing Letters, 23, 473–485. Download here.

Ab Litt, Hilke Plassmann, Baba Shiv, Antonio Rangel (2011), ”Dissociating Valuation and Saliency Signals during Decision-Making”, Cerebral Cortex, 21(1), 95-102. Download here.

Hilke Plassmann, John O’Doherty, Antonio Rangel (2010), “Aversive Goal Values are Negatively Encoded in the mOFC at the Time of Decision-Making”, Journal of Neuroscience, 30 (32), 10799-10808. Download here.

Mickael Camus, Neil Halelamien, Hilke Plassmann, Shinsuke Shimojo, John O’Doherty, Colin Camerer, and Antonio Rangel (2009), “Repetitive Transcranial Magnetic Stimulation over the Right Dorsolateral Prefrontal Cortex Decreases Valuations during Food Choices”, European Journal of Neuroscience, 30 (10), 1980-1988. Download here.

Peter Kenning & Hilke Plassmann (2009), “How Neuroscience Can Inform Consumer Research”, IEEE Trans Neural Syst Rehabil Eng, 16(6): 532-538. Download here.

Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel, Wolfram Schwindt (2008), “How Choice Ambiguity Modulates Activity in Brain Areas Representing Brand Preference: Evidence from Consumer Neuroscience”, Journal Consumer Behavior, 7(4-5), 360-367. Download here.

Hilke Plassmann, John O’Doherty, Baba Shiv, Antonio Rangel (2008), ”Marketing Actions Modulate the Neural Representation of Experienced Pleasantness”, Proceedings of the National Academy of Science of the United States of America (PNAS), 105(3), 1050-1054. Download here.

Hilke Plassmann, John O’Doherty, Antonio Rangel (2007), ”Orbitofrontal Cortex encodes Willingness to Pay in Everyday Economic Transactions”, Journal of Neuroscience, 27(37), 9984-9988. Download here.

Michael Deppe, Wolfram Schwindt, Anna Pieper, Harald Kugel, Hilke Plassmann, Peter Kenning, Katja Deppe, Erich Ringelstein (2007), “Anterior Cingulate reflects Susceptibility to Framing During Attractiveness Evaluation”, Neuroreport, 18(11), 1119-1123. Download here.

Hilke Plassmann, Tim Ambler, Sven Braeutigam, Peter Kenning (2007), “What can Advertisers learn from Neuroscience?”, International Journal of Advertising, 26(2), 151-175. Download here.

Peter Kenning, Hilke Plassmann, Dieter Ahlert (2007), “Consumer Neuroscience: Implications of neuroscientific Research for Marketing Research (German, original title: Consumer Neuroscience - Implikationen neurowissenschaftlicher Forschung für das Marketing)”, Marketing Zeitschrift fuer Forschung und Praxis, 29 (1), 55-60. Download here.

Heiner Evanschitzky, Gopalkrishnan R. Iyer, Joerg Niessing, Hilke Plassmann, Heribert Meffert (2006), “The Relative Strength of Affective Commitment in Securing Service Relationships”, Journal of Business Research, 59 (12), 1207-1213. Download here.

Michael Deppe, Wolfram Schwindt, Julia Krämer, Harald Kugel, Hilke Plassmann, Peter Kenning, Erich Ringelstein (2005), “Evidence for a Neural Correlate of a Framing Effect: Bias-specific Activity in the Ventromedial Prefrontal Cortex during Credibility Judgments”, Brain Research Bulletin, 67 (5), 413-421. Download here.

Peter Kenning, Hilke Plassmann (2005), “NeuroEconomics: Overview from an Economic Perspective”, Brain Research Bulletin, 67 (5), 343-354. Download here.

Michael Deppe, Wolfram Schwindt, Harald Kugel, Hilke Plassmann, Peter Kenning (2005), “Non-linear Responses within the Medial Prefrontal Cortex Reveal when Specific Implicit Information Influences Economic Decision-Making”, Journal of Neuroimaging, 15 (2), 171-182. Download here.

WORK IN PROGRESS

Yann Cornil, Pierre Chandon, Michèle Chabert, Judith Aron-Wisnewsky, Karine Clément, Hilke Plassmann*, "Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions, manuscript in preparation. Abstract available upon request.

Ratnalekha Viswanadham, Yann Cornil, Christine Poitou-Bernert, Pierre Chandon, Liane Schmidt, Michel Chabert, Judtih Aron-Wisnewsky, Karine Clément, and Hilke Plassmann*, “The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study”, manuscript in preparation. Abstract available upon request.

Daniela Schelski, Dirk Scheele, Liane Schmidt, Bernd Weber & Hilke Plassmann*, “Does Trust Play a Role for Expectancy Effects of Marketing Actions on Experienced Pleasantness? An Oxytocin Administration Study”, manuscript in preparation. Abstract available upon request.

Lauren Atlas, Bernd Weber, Pierre Chandon, Monica Wadhwa, and Hilke Plassmann, “Brain mediators of Healthfulness Claims on Taste Perception”, manuscript in preparation. Abstract available upon request.

RECENT BOOK CHAPTERS

Hilke Plassmann & Uma R. Karmarkar (2015), “Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior”, Cambridge Handbook of Consumer Psychology (edited by Michael Norton, Derek Rucker & Cait Lamberton), Cambridge: Cambridge University Press, 152-179.

Hilke Plassmann & Tor Wager (2014), “How Expectancies Shape Consumption Experiences”, Interdisciplinary Science of Consumption, (edited by Morten Kringelbach, Brian Knutson, and Stefanie Preston), Cambridge: MIT Press, 219-240.

Michael Platt & Hilke Plassmann (2013), “Multistage Valuation Signals and Common Neural Currencies”, Neuroeconomics: Decision-Making and the Brain, 2nd ed. (edited by Paul Glimcher and Ernst Fehr), New York: Elsevier, 237-258.

Hilke Plassmann, Carolyn Yoon, Fred Feinberg and Baba Shiv (2010), “Consumer Neuroscience”, in Bagozzi, Richard P.  & Ruvio, Ayalla (eds.): Wiley International Encyclopedia of Marketing, West Sussex, UK: John Wiley & Sons, Vol 3 Consumer Behavior, 115-122.

Hilke Plassmann (2010), “Neural Correlates of Utility-Based Decision-Making (German, original title: “Neurale Korrelate nutzenbasierter Entscheidungen”), in: Reimann, Martin & Weber, Bernd (eds.): “Neuroökonomie”, Wiesbaden: Gabler, 163-194.

Hilke Plassmann & Joerg Niessing (2010), “Expectation Biases as Neuropsychological Basis for Branding” (German original title: Expectation Biases als neuropsychologische Grundlage des Markenmanagements), in Bruhn, Manfred & Köhler, Richard (eds.): „Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung“, Wiesbaden: Gabler, 119-130.

Michael Platt, Peter Dayan, Stanislas Dehaene, Kevin McCabe, Randolf Menzel, Elizabeth Phelps, Hilke Plassmann, Roger Ratcliff, Michael Shadlen, Wolf Singer (2008), “Neural Correlates of Decision-Making”, in: Engel, Christoph & Singer, Wolf (eds.): ”Better Than Conscious? Decision Making, the Human Mind, and Implications For Institutions”. MIT press, 125-154.

APPLIED (NON-PEER REVIEWED) JOURNAL ARTICLES

Hilke Plassmann (2017), “Buy me! Consumer neuroscience – to better understand consumer behavior researchers are looking directly in their brains: but what can they really see? (German original title: Kauf mich! Consumer Neuroscience - Um das Verhalten von Konsumenten besser zu verstehen, schauen Forscher ihnen direkt ins Gehirn. Aber was können sie dort wirklich sehen?), Gehirn & Geist, January 2017. Request article here.

Hilke Plassmann (2016), “Why Marketing works similar to a placebo pill in the brain” (German original title: Weshalb Marketing wie eine Placebo-Pille auf das Gehirn wirkt) Wirtschaftspsychologie aktuell, 4, 2016. Request article here.

Olivia Petit, Frédéric Basso, Pascal Huguet, Hilke Plassmann, Olivier Oullier (2011), “Food Behaviour and Obesity: Insights from Decision Neuroscience” (french orginal title: Apport des « neurosciences de la décision » à l’étude des comportements alimentaires et de l’obésite), Médecine et Sciences, 27, 1000-8.

Linn V. Rampl, Hilke Plassmann, Peter Kenning (2011), “Consumer Neuroscience and “Neuromarketing” – What You Need to Be Aware of” (German original title: “Consumer Neuroscience und „Neuromarketing“– Worauf Sie achten sollten”), Absatzwirtschaft, 5/2011, 22-24.

Hilke Plassmann (2010), “Consumer Neuroscience to Fight Against Obesity” (French original title: ”Neurosciences du consommateur et lutte contre l'obésite”), in Oullier, Olivier & Sauneron, Sarah (eds.): Nouvelles approches de la prevention en santé publique: l’apport des sciences comportementales, cognitives et des neurosciences, Report and Recommendation of the Strategic Analysis Center of the French Prime Minister.

Peter Kenning, Hilke Plassmann, Michael Deppe, Harald Kugel, Wolfram Schwindt (2005), “How Strong Brands Work” (German original title: “Wie eine starke Marke wirkt”), Harvard Business Manager 27 (3), 53-57.

 

 

 

 

 

 

 


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