INSEAD the business school for the world

Current PhD student

Yann Cornil (2009-2014)

  • Google Scholar page here.
  • Received a tenure-track job offer in 2014 from all the schools that he visited in Asia, Europe, and North America (including three schools in the top 10 UT Dallas research ranking for publications in marketing journals).
  • His dissertation won the 2014 ACR/Sheth Foundation Dissertation Grant Competition and a research grant from the Institut Benjamin Delessert.
    • Cornil, Yann and Pierre Chandon (2014), "Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions." Revised for resubmission. Download here.

Former PhD student

Nailya Ordabayeva (2006-2010)

  • Google Scholar page here.
  • Started at Rotterdam School of Management, Erasmus University (The Netherland).
  • Currently Assistant Professor of Marketing at Boston College (US).
  • Her dissertation won the 2014 Journal of Consumer Research best article award.
    • Ordabayeva, Nailya and Pierre Chandon (2011) “Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” Journal of Consumer Research, 38 (1), 27-41. Download here.


Share