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Research awards

2016 Winner Outstanding Contribution to the Case Method, awarded by the CaseCentre.

2016 Global CaseCentre case award: Overall winner for “L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai” (with Haiyang Yang). 

2015 La Londe Conference: Best Paper award for "Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions," (with Yann Cornil). 

2014 Journal of Consumer Research best article award, for “Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers”, which appeared in the June 2011 issue (co-authored with Nailya Ordabayeva). Download here.

2014 Institut Benjamin Delessert, Prix projet de recherche (with Yann Cornil).

2012 O’Dell award for the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice (“Is Obesity Caused by Calorie Underestimation?" Download here).

2010 Journal of Consumer Research best article award for “The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions” which appeared in 2007 (with Brian Wansink).Download here.

Twice finalist for the Marketing Science Institute/H. Paul Root Award for the best paper published in the Journal of Marketing ("Does In-Store Marketing Work?" download here and "Do Intentions Really Predict Behavior?" download here).

Stellner Distinguished Scholar Award, University of Illinois at Urbana-Champaign.

Journal of Marketing Outstanding Reviewer Award.

Emerald Citation of Excellence Award.

Member of the editorial review boards of Journal of Consumer Research (2007-present, Associate Editor: 2009-2011), Journal of Marketing (2005-2009 and 2011-present), Journal of Consumer Psychology (2012-present), International Journal of Research in Marketing (2006-2009), and Recherche et Applications en Marketing (2001-present).

HEC best PhD. dissertation award.

Teaching awards

Four times finalist for the MBA Elective Outstanding Teacher Award ("Brand Management").

Deans’ Commendation Award for MBA Teaching Excellence (received every year since its inception).

Case writing awards

Four times overall winner of the Global ecch case award:

  • "L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai”. Access the case website here.
  • "Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category". Access the case website here.
  • "Unilever in Brazil: Marketing Strategies for Low-Income Consumers". Access the case website here.
  • "Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry".

Twice winner of the Global ecch case award, marketing category:

  • "Unilever in Brazil: Marketing Strategies for Low-Income Consumers". Access the case website here.
  • "Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry".

EFMD Case Writing Competition: Winner for “Unilever in Brazil: Marketing Strategies for Low-Income Consumers”.

Winner, AFM-CCMP best marketing case in 2014 for “L’Oréal in China”.


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