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Course Objectives
This course explores the ways that people negotiate to create value and
overcome common as well as complex negotiation obstacles such as the
tension between substance and relationship, and value distribution. This
course aims to enable you to become a more effective negotiator,
which includes providing or helping you build:
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The
ability to create value and execute deals that others might overlook; |
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The
strategic skill to garner your fair share of what is negotiated; |
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The
ability to avoid common mistakes made by negotiators; |
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The
perception to understand your own ethics and style, and that of others; |
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The
ability to work with people whose backgrounds, expectations, and values
differ from your own; |
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The
ability to analyze negotiations at a more sophisticated level; |
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The
opportunity to practice your negotiation skills with the direct feedback
from your peers and professor; and |
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The
capacity to reflect and learn from your experience and that of others. |
Participants engage in a series of hands-on simulations set in domestic
and international contexts, building from simple two-party encounters to
complex multiparty scenarios. Some of the exercises emphasize
psychological aspects of bargaining, value creation and distribution,
coalition dynamics, and intra-team negotiation, with a special focus on
organized preparation and process analysis. Participants should finish
the course as more effective and reflective negotiators with the help of
a conceptual framework to diagnose problems and promote agreement, both
outside and inside your organization.
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View of the Challenges
Managerial
success requires agreement and collaboration with other people. Since
other stakeholders do not have the same interests, perceptions, and
values that you do, negotiation skill is needed, professionally and
personally. Negotiations are all pervasive and yet they often do not go
as well as we would like. What are some of the reasons for falling
short of success—about which we can do something?
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Limited
awareness of negotiation methods.
Many
managers negotiate with little systematic strategy in mind. The basic
method employed often is reminiscent of traditional haggling – where
parties start with extreme offers, concede stubbornly, and try to
demonstrate a greater willingness than the other party to walk from the
table if things don't go their way.
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Few
strategies to
maximize value for themselves.
Even if negotiators are aware of effective negotiation methods, the
negotiation process is rarely smooth sailing. Several kinds of obstacles
challenge the success of the negotiation process, and the unpracticed
negotiator often fails to maximize value.
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Lack of
adequate understanding and strategies to deal effectively with the
complexities of negotiation relationships.
Negotiations often become problematic because parties do not know how to
deal well with their relationship with others. Negotiations can falter
or fail because of interpersonal or intra-organizational problems (i.e.,
cultural differences), multi-party difficulties, or structural
difficulties on the business incentive structures.
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Course Content
The course
is organized in 3 major sections in order to respond to the 3 common
problems we perceive negotiators facing (see Chapter II above)
plus some additional activities:
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Basic
negotiation theory and methods.
(Day 1) This segment situates us as negotiators while checking
our assumptions. It provides the basic negotiation framework (7
elements) within the different contexts of the negotiation process
(defining success, preparation, negotiation and debrief), thus
introducing the basics of interest-based or principled negotiation.
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Managing
relationships and difficult scenarios.
(Day 2)
Relationships and communication are often of central importance in
negotiation and vice-versa. Here we'll cover ways to effectively
communicate and to better manage relationship even with difficult
negotiators.
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Maximizing
Negotiation Value.
(Day 3)
We will uncover practical strategies and tactics to maximize value
creation and value claiming in every negotiation. This will include the
element of negotiation power, which usually comes back in a negotiation
at this stage.
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Working Assumptions
As in
everything else in life, our approach to any problem is influenced by
our assumptions. We believe it is fair that we make ours explicit to
the best of our knowledge so that you understand where we will be coming
from when facilitating the Negotiation Analysis course.
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Negotiation is everywhere
The most helpful definition of negotiation we know is very broad: “negotiation
is any effort to influence or persuade someone else to a particular
course of action”. We do not limit negotiation to the highly
formalized or stylized business or political negotiations, but all
interactions with friends, family, business partners or even yourself
where you try to persuade.
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Negotiation is a skill and can be improved.
Some believe that there are "born negotiators," while others "don't have
it." We believe that like with any athlete the right coaching can help
them improve independently of their innate talent.
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You can try to negotiate everything.
We often give up golden opportunities to get better deals because we
assume there is no opportunity for negotiation. We want to show you
that you can at least try to negotiate everything and it will
only depend on your abilities and willingness to transform a seemingly
nonnegotiable situation into a constructive conversation to satisfy your
needs.
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Negotiation is not a magic wand.
Despite the benefit in trying to create as many opportunities as
possible to negotiate, a good negotiator needs to be aware that
negotiation will not solve all problems. Some situations might require
other means of getting what you want and further negotiation can be a
waste of time. Knowing when to stop and pursue other courses of action
is also extremely important.
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There is no single, universal "best" way to negotiate.
We believe in no single "right" answer for specific negotiation
scenarios, as these are dynamic, context-sensitive enterprises.
Universal rules ("always/never do this or that") ignore important
differences in context, personal comfort, goals, and counterparts. We
will focus on a rich set of guidelines–practices that tend to have a
better return for a minimized risk, which you can vary if you perceive a
strategic reason to do so.
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Value
on Process independent of Substance.
Most failed negotiations ignore the process in detriment of its
substance. We will focus on the vision of a negotiation process expert,
since we can’t expect anyone to become an expert on all industries.
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Learning By Doing.
It is hard to improve as a negotiator only by talking about
negotiation. The course will include a mix of methods and its value will
depend largely on your participation. The simulations will be
"generic" in their substance so as to provide useful opportunities for
you to focus on the process and on your skills as well as to reflect on
your own assumptions, strategies and actions.
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From
Strategy to Implementation
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Effectiveness requires analytic vision and interpersonal understanding.
The ability to identify key stakeholders, their interests, and leverage
is essential, yet even the most ingenious strategy will fail if not
artfully implemented. By the same token, being very persuasive does
little good unless it is in service of a carefully conceived plan.
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Method
There are 4 basic ways to learn negotiation: a) reading, b)
lecturing, c) doing/observing and d) discussing/reflecting.
Doing/observing and discussing/reflecting better develop abilities
compared to reading, lecturing or experience alone. Hence,
the heart of the course is a set of interactive exercises and
simulations, though we will use all methods whenever appropriate to
maximize the learning:
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Reading.
We recommend you skim 1 article per class to help you
with different insights and questions for the
exercises. However, we will not directly refer to them
in class. We focused on selecting Business review articles, for their
pragmatism and for you to get used to reading what can potentially
become your main source of negotiation knowledge in the future.
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Lecturing.
A portion of this course will involve typical large-group presentations.
There is information about negotiation that we think is best
communicated and learned in this fashion.
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Doing or observing.
The course will include several full-length negotiation simulations and
in-class exercises with a dual purpose: 1 - give you hands-on
experience; and 2 – allow you to exchange feedback and reflect on your
negotiations in a structured way.
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Discussing or reflecting.
Outside of class, you will write short debriefs to help you refine your
understanding of negotiation and of yourself as a negotiator.
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Policies, Procedures
and Recommendations
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Privacy
– Openness and trust among participants will increase our ability to
share with and learn from one another, and create a safe place to
try out new styles of negotiating and new ways of thinking.
Therefore, we ask that you exercise higher than normal discretion in
talking about the experiences, behavior, or comments of others. This
is particularly important when speaking to those outside the course. |
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Confidential instructions
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You will be given confidential instructions. Please do NOT share
them with participants with different roles. We will provide the
opportunity after an exercise to orally share the instructions and
to reflect on the experience together. Please refrain from
commenting the exercises those outside the course to keep their
learning opportunity open for the future. |
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Extension of Deadlines & late submissions
– If
you require an extension for submission of any written requirement,
you need my permission and your grade will drop by 1pt (out of 4).
Papers cannot be submitted after 24hrs past the deadline. Emergency
situations (health and deaths) will be dealt with on an individual
basis. |
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Absence from class or negotiation simulation
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You will be teamed with one or more participants for your case
negotiations. Any absence is likely to cause substantial
inconvenience and loss of opportunity to others and thus will be
penalized in terms of grading. If you must be absent or late due to
sickness or a family emergency, it is important that you please
inform the instructor. Note: job interviews are NOT an acceptable
excuse for absence. |
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Late
– In this course, all classes will start exactly on time. Several
classes start with either some exercise or small group debates in
which participation is necessary for the enrichment and
understanding of the rest of the class. Experience has also shown
that timely presence of all participants minimizes interruption,
repetition and disruption while it greatly increases the efficiency,
focus and participation which together lead to a better quality
class for all. With this in mind, a strict no-late rule will
be applied, after which the participant will not be allowed to enter
the class independently of the reason for the late arrival. |
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Lying
– In
the simulations, if you say what you know not to be true, you are
lying. Please note, we are not guaranteeing that the other side will
not deceive you. Deception exists in the world, and it may exist in
your simulation. We are clarifying that if you make up facts, you
are not editing the case. |
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When, where & how to negotiate the cases –
With
the exception of the in-class negotiation cases, you and your
counterpart can decide when, where, and how to negotiate. In most
instances, you will meet face-to-face, but you may want to
experiment negotiating (at least partly) through telephone and
e-mail to see their impact in the overall process. |
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