CURRICULUM VITAE
Ziv Carmon

Academic Appointments & Education

2000 - Associate Professor of Business Administration (Marketing), INSEAD.
1997 - Associate Professor of Business Administration (Marketing), Fuqua School of Business, Duke University.
1997 - Visiting Associate Professor (summers), Industrial Engineering & Management School, Technion- Israel Institute of Technology.
1993 - Assistant Professor of Business Administration (Marketing), Fuqua School of Business, Duke University.
1993 - Ph.D. in Business Administration, Haas School of Business, University of California- Berkeley;
----------Thesis advisers: Daniel Kahneman & Itamar Simonson.
1990 - M.S. in Business Administration, Haas School of Business, University of California- Berkeley.
1986 - B.Sc. in Industrial Engineering & Management (Cum Laude), Technion- Israel Institute of Technology.

Publications

Papers Under Review & Selected Work in Progress

  • Carmon, Ziv & Daniel Kahneman, "The Experienced Utility of Queuing: Experience Profiles & Retrospective Evaluations of Simulated Queues."
  • Biyalogorsky, Eyal & Ziv Carmon, "Consumers' Price Expectations for Frequently Purchased Products."
  • Wertenbroch, Klaus & Ziv Carmon, "'Oh, My, What Have I Done:' Reference Dependence of Temporary Post-Decision Regret."
  • "Why Consumers Appear to ' Always Join the Wrong Queue' "
  • "The Appeal of Beating the System" 
  • "Placebo Effects of Cost" 
  • "The Trouble with Money"

Other Refereed Publications

  • Biyalogorsky, Eyal, Ziv Carmon, Gila Fruchter & Eitan Gerstner (2000), "Should Airlines and Hotels use Short-Selling," OR/MS Today, October, 22.
  • Carmon, Ziv & Steve Nowlis (1997), "How Do I Prefer thee? Let the Way Decide for Me: An Examination of Task Effects & Consumer Preference Formation," in Brucks & MacInnis (eds.), Advances in Consumer Research, 24, ACR: Provo, UT.
  • Ariely, Dan & Ziv Carmon (1997), "On the Elusive Value of Value: Determinants of Consumers' Value Perceptions, A Special Session Summary," in Brucks & MacInnis (eds.), Advances in Consumer Research, 24, ACR: Provo, UT.
  • Bell, David, Eyal Biyalogorsky & Ziv Carmon (1997), "New Directions in Reference Price Research: A Special Session Summary," in Brucks & MacInnis (eds.), Advances in Consumer Research, 24, ACR: Provo, UT.
  • Chernev, Alex & Ziv Carmon (1996), "New Perspectives on Brand Differentiation," in Corfman & Lynch (eds.), Advances in Consumer Research, 23, ACR: Provo, UT.
  • Carmon, Ziv & Steve Nowlis (1995), "The Constructive Nature of Consumer Response to Differential Product Advantages," in Sujan & Kardes (eds.), Advances in Consumer Research, 22, ACR: Provo UT.
  • Carmon, Ziv (1991), "Recent Studies of Time in Consumer Behavior," in Hollman & Solomon (eds.), Advances in Consumer Research, 18, ACR: Provo, UT.

Teaching Experience

Marketing Management (MBA, executive MBA), International Marketing (MBA, executive MBA), Business in the Middle-East (MBA), Business in Latin America (MBA), Consumer Behavior (MBA, executive MBA), Cases in Marketing (undergraduate, executive MBA), & Marketing Management in U.S. Markets (executive education). Teaching effectiveness ratings ~6 (on a 1-7 scale).

Professional Service

Ad hoc reviewer for: Journal of Marketing Research; Journal of Consumer Research; Management Science; Marketing Science; Journal of Behavioral Decision Making; Psychology & Marketing; Marketing Letters; Sloan Management Review; European Journal of Operational Research; International Journal of Management Science; Advances in Consumer Research; Association of Consumer Research Conference; Society of Consumer Psychology Conference; American Marketing Association Conference; Irwin Marketing Textbook Series. Reviewer for the American Marketing Association's Doctoral Dissertation Competition; Reviewer of proposals submitted to the National Science Foundation; Member of Duke University's Academic Council; Academic Advisory Board Member, The Israeli College of Managment; Program Committee Member of the Association of Consumer Research Conference. Guest editor for a special issue of Marketing Letters.

Awards and Honors

Research awards from: the Marketing Science Institute, Duke University's Center for International & Business Education & Research, the Univ. of California at Berkeley's Center for Research in Management and Center for Real Estate Research, and the Univ. of Quebec at Montreal's Marketing Services Center; Cited for teaching excellence (1998; Davidson School of Business, Technion- Israel Inst. of Technology); AMA Doctoral Consortium fellow; Haas Business School Fellowship (Univ. of California- Berkeley); Gruenblat Prize, & President's List Award (Technion- Israel Inst. of Technology).

Professional Experience

1994-present - Expert witness regarding a variety of consumer behavior questions.
1994    -           Visiting  Professor Summer Program of the Advertising Educational Foundation (at Warner Lambert).
1986-8 -           Business Analyst, Iscar Ltd.
1984-8 -           Information technology consultant.
1983-4 -          Commander, Israeli Defense Forces' Academic Preparation Program, Technion-Israel Inst. of Technology.

Invited Presentations

University of North Carolina (2000); INSEAD (2000); Washington University (2000); University of Western Ontario's Gib Clarck Lecture (2000); University of Maryland (1999); Technion- Israel Institute of Technology (1999); Stanford University (1999); University of California at Berkeley (1999); University of Pennsylvania's Wharton Financial Institution Center, PA (1999); University of California at Davis (1998); Washington University at St. Louis (1998); University of Colorado at Boulder's Marketing Camp, (1997); University of Illinois's Marketing Camp (1997); Technion- Israel Institute of Technology (1996); Duke University (psychology; 1995); INSEAD, France (1994); Invitational Choice Symposium, NC (1993); Stanford University (1992).

Conference Presentations

  • "Over-Selling with Opportunistic Cancellations", Marketing Science Conference, Syracuse, NY (1999).
  • "Attending to what you Give Up: A Task-Goal View of Why Value can Appear so Different to Buyers & Sellers," JDM Conference, Chicago, IL (1996); ACR Conference, Tucson, AZ (1996).
  • "Buyers' Remorse: When the Grass is Greener on the Other Side," ACR Conference, Cincinnati, OH (1999), ACR Conference, Copenhagen, Denmark (1995).
  • "Goal-Based Construction of Preference: Task Goals & the Prominence Effect," Behavioral Decision Research in Management Conference, Miami, FL (1998); Marketing Science Conference, Berkeley, CA (1997); JDM Conference, Chicago, IL (1996); ACR Conference, Tucson, AZ (1996).
  • "Consumers' Price Expectations for Frequently Purchased Products," ACR Conference, Tucson, AZ (1996); Marketing Science Conference, Sydney, Australia (1995).
  • "Price-Quality Tradeoffs in Choice versus Matching: New Insights into the Prominence Effect," ACR Conference, Boston, MA (1994).
  • "The Experienced Utility of Queuing: Experience Profiles & Retrospective Evaluations of Simulated Queues," Behavioral Decision Research in Management Conference, CA (1992).
  • "A Psychological Perspective on Service Segmentation: The Significance of Accounting for Consumers' Perceptions of Waiting & Service," invited presentation at ORSA/TIMS Conference, CA (1992); Time & Consumer Behavior Conference, Quebec (1992).
  • "Experimental Evidence on the Negative Effect of Product Features & Sales Promotions on Brand Choice," ACR Conference, Vancouver, BC (1992).
  • "Consumers' Perceptions of Waiting Lines," Society of Consumer Psychology (APA) Conference, San Francisco, CA (1991); TIMS/ORSA Conference, Nashville, TN (1991); ACR Conference, NY, NY (1990).
  • "The Discounting of Price Discounts: Effects of Suggested Reference Prices," ACR Conference, Vancouver, British Columbia (1992); TIMS/ORSA Conference, Las Vegas, NV (1990).
  • "The Name & Brand Recall," ACR Conference, NY, NY (1991).
  • Session discussant: ACR Conference, Cincinnati, OH (1999); ACR Conference, Minneapolis, MN (1995); TIMS/ORSA Conference, Nashville, TN (1991).

Membership in Professional Organizations:

Association of Consumer Research (ACR), American Marketing Association (AMA), Society of Consumer Psychology (SCP), Society of Judgment & Decision Making (SJDM), Institute for Operations Research and the Management Sciences (INFORMS).

Press Coverage

Quoted in various national and local newspapers including: the Wall Street Journal, the New York Times, the Washington Post, the Los Angeles Times, the Toronto Star, the Houston Chronicle, the Pittsburgh Post-Gazette, the Orange County Register, the St. Louis Post-Dispatch, the Palm Beach Post, the Florida Times, the Star-Ledger Newark-NJ, El Norte, the Montreal Gazette, the Calgary Herald, and the North Carolina News & Observer.